November 4, 2025 12:00 PM
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Lead the AI Transformation: How MSPs Can Build Trust and Drive Growth for SMBs

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Learn proven strategies to guide your clients through AI adoption and unlock new revenue opportunities.

AI is already in your clients’ hands—but it’s not yet in your control. From ChatGPT to Microsoft Copilot, they’re experimenting with tools that create both risk and opportunity. Most MSPs are stuck reacting: answering questions, patching over security gaps, and losing ground to consultants who promise more strategic leadership.

This session is about taking the lead. Amy Babinchak shares how MSPs can move beyond reactive support and become their clients' trusted AI partner—offering structured guidance, smart governance, and long-term advisory. You'll learn how to own the AI relationship from onboarding to implementation to ongoing management. With Amy’s proven model from Third Tier, you’ll position your MSP to lead the conversation, secure client data, and drive profitable service expansion.

  • Replace experimentation with structure. Learn how to deliver clear AI usage policies, onboarding, and training that keep your clients safe and productive from day one.
  • Mitigate AI-related risks before they escalate. Discover practical governance strategies that let you control access, secure client data, and stay compliant without slowing innovation.
  • Move from tool talk to trusted advisory. See how to position your MSP as the go-to expert for AI strategy, helping clients select the right tools and align them with business outcomes.
  • Add AI to your service stack the right way. Get a repeatable model for packaging, pricing, and delivering AI solutions that scale with your clients’ needs and your team’s capacity.

Speakers

Amy Babinchak
Owner
Third Tier
Steve Taylor
Lead Content Manager
Alternative Payments
November 4, 2025 12:00 PM
ET
Starts in n days

Lead the AI Transformation: How MSPs Can Build Trust and Drive Growth for SMBs

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Learn proven strategies to guide your clients through AI adoption and unlock new revenue opportunities.

AI is already in your clients’ hands—but it’s not yet in your control. From ChatGPT to Microsoft Copilot, they’re experimenting with tools that create both risk and opportunity. Most MSPs are stuck reacting: answering questions, patching over security gaps, and losing ground to consultants who promise more strategic leadership.

This session is about taking the lead. Amy Babinchak shares how MSPs can move beyond reactive support and become their clients' trusted AI partner—offering structured guidance, smart governance, and long-term advisory. You'll learn how to own the AI relationship from onboarding to implementation to ongoing management. With Amy’s proven model from Third Tier, you’ll position your MSP to lead the conversation, secure client data, and drive profitable service expansion.

  • Replace experimentation with structure. Learn how to deliver clear AI usage policies, onboarding, and training that keep your clients safe and productive from day one.
  • Mitigate AI-related risks before they escalate. Discover practical governance strategies that let you control access, secure client data, and stay compliant without slowing innovation.
  • Move from tool talk to trusted advisory. See how to position your MSP as the go-to expert for AI strategy, helping clients select the right tools and align them with business outcomes.
  • Add AI to your service stack the right way. Get a repeatable model for packaging, pricing, and delivering AI solutions that scale with your clients’ needs and your team’s capacity.

Speakers

Amy Babinchak
Owner
Third Tier
Steve Taylor
Lead Content Manager
Alternative Payments