How MSPs Are Packaging Cybersecurity So Clients Choose Confidently
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Three proven ways to structure security offerings for 2026
You are already providing cybersecurity services to your clients, but the challenge is making sure your packaging helps them understand their options and choose the right level of protection with confidence.
In this session, Libby Robinson from Field Effect shares how MSPs are packaging cybersecurity today using three common models: good-better-best, two-tier, and all-in. You will learn how to choose the right model based on your client base and business goals, and how to decide what belongs in each tier using the identify, detect, and respond framework so your offerings make sense to non-technical buyers.
Libby will also walk through how MSPs are pricing each tier based on the protection delivered rather than gut feel or competitor pricing. The session includes practical talk tracks for guiding existing clients toward stronger security in a way that focuses on their protection, not upselling.
You will leave with a clear packaging approach you can apply right away, along with a better understanding of why the industry is moving toward simpler security offerings and how to stay ahead of that shift as you plan for 2026.
- How to choose between good-better-best, two-tier, and all-in packaging models based on your client base and business goals
- Key components to consider including in each tier, using the identify-detect-respond framework, so your offerings make sense to clients
- How to price each tier based on value delivered, not just gut feel or competitor pricing
- Talk tracks for upgrading existing clients that frame the conversation around their protection, not your revenue
- Why the industry is moving toward simpler packaging structures and how to get ahead of that trend for 2026
Speakers
How MSPs Are Packaging Cybersecurity So Clients Choose Confidently
Three proven ways to structure security offerings for 2026
You are already providing cybersecurity services to your clients, but the challenge is making sure your packaging helps them understand their options and choose the right level of protection with confidence.
In this session, Libby Robinson from Field Effect shares how MSPs are packaging cybersecurity today using three common models: good-better-best, two-tier, and all-in. You will learn how to choose the right model based on your client base and business goals, and how to decide what belongs in each tier using the identify, detect, and respond framework so your offerings make sense to non-technical buyers.
Libby will also walk through how MSPs are pricing each tier based on the protection delivered rather than gut feel or competitor pricing. The session includes practical talk tracks for guiding existing clients toward stronger security in a way that focuses on their protection, not upselling.
You will leave with a clear packaging approach you can apply right away, along with a better understanding of why the industry is moving toward simpler security offerings and how to stay ahead of that shift as you plan for 2026.
- How to choose between good-better-best, two-tier, and all-in packaging models based on your client base and business goals
- Key components to consider including in each tier, using the identify-detect-respond framework, so your offerings make sense to clients
- How to price each tier based on value delivered, not just gut feel or competitor pricing
- Talk tracks for upgrading existing clients that frame the conversation around their protection, not your revenue
- Why the industry is moving toward simpler packaging structures and how to get ahead of that trend for 2026
Speakers